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TRADEMARKS

Strong trademarks are one of a company´s most important assets. They ensure long-term success and create the basis for innovation and growth.

From the search for earlier rights and trademark applications to their national and multinational defense and enforcement. We help you to develop strong brands.

Scope of application

Identification of goods or services of a company.

Examples are the word mark "Persil", the Mercedes star or the Lufthansa crane as a figurative mark or the Bayer cross as a combined word/figurative mark.

Exclusions

Purely descriptive statements such as "fireproof" or "compact flash" and advertising statements such as "super" or "top".

Registration and examination

Trademarks are registered at the German Patent and Trademark Office. A list of the goods or services for which the trademark is to be protected must be included. After substantive examination by the Office, the application is published in the Trade Mark Bulletin. Within three months, third parties who have a similar earlier trade mark may file an opposition. The prerequisite is that the goods or services are "similar".

Maximum Term

Trademarks are registered for ten years and can be renewed as often as desired for a further ten years.